Honey Products store: SEO Case study

Search Engine Optimization (SEO) is one of the most effective methods that helps prepare your store to appear on Google in the first three choices on the first page and in the most visited results. Therefore, as part of the comprehensive growth methodology we follow at Makasib, we work on enhancing the visibility of stores in search engines (SEO). In the following lines, we present how we succeeded in increasing the number of visits to a Saudi store specialized in honey and its products by 253.5%. Sales also increased by 196.6% in just six months.

The website’s condition:

A Saudi honey store specialized in selling honey and its products, produced from its own apiaries. It ahas its own unique honey mixtures, distinguishing it from other stores, in addition to offering a variety of other natural and organic products.

Technical issues in the store:

Content-related issues:

• Many product pages lack content.
• Many product pages do not have a short description.
• Numerous product pages have repetitive titles and short descriptions.
• There are no internal links to the products.

Challenges:

• Strong competition with many other stores.
• Presence of many non-indexed pages.

Steps for Working on the Store:

1. Conducting a competitive analysis to identify strengths and weaknesses.
2. Analyzing the store to understand its strengths and weaknesses and its position relative to competitors.
3. Highlighting the competitive advantage to the customer.
4. Developing a strategy for the keywords to be used in articles and blogs.
5. Working on enhancing the website’s pages and resolving their issues
6. Creating a plan for internal links within the store.
7. Adding Calls to Action (CTAs) in the store and on its pages.
8. Resolving the store’s technical issues.

Execution of the Action Plan:

Keywords

1. An action plan was formulated focusing on the keywords that would be used; they varied between long-tail and short-tail keywords and were sales-oriented to optimize the products and other pages for search engines.
2. Choosing strong keywords after studying competitors to write powerful and exclusive articles about the most important and best-selling products.
3. A comprehensive review of the blog was conducted, identifying the most visited pages and updating their content.

Content

1. The main and subsections were optimized for search engines by adding attractive titles and short descriptions.
2. Exclusive and strong content was created for the best-selling and most-demanded products.
3. Attractive titles, short descriptions, tags, and image descriptions were added to the products.
4. Highlighting the competitive advantage of the client, which is that his products are registered with the Saudi Food and Drug Authority.

Links

1. Harmful backlinks to the website were eliminated, and a strategy was implemented to build good links, strengthening the domain and page authority.
2. A plan was devised for internal linking within the store, connecting the products to each other as well as linking it to the blog and the articles.
3. Working on resolving the non-indexed pages.
4. Adding the necessary schema types for the store.

CTA

1. Multiple payment methods and several shipping companies were added to cater to the needs of all customers.
2. Adding Calls to Action (CTAs) to link the articles with the targeted products to increase engagement.

The website before starting work on it:

The results achieved within 6 months:

The Results Achieved for the Store:

• Increase in click-through rate from 31.4K to 111K, which is an increase equivalent to 253.5%.
• Increase in the visibility rate from 909K to 3.39M.

Organic Sales:

• From January 2022 to June 2022         

• From July 2022 to December 2022     

The store’s organic sales, which are sales made without paid advertising, increased from 210319.44 SAR in the period from July 2022 to December 2022 (before we started working on the website), and then, within six months of starting work on the website, covering the period from January 2023 to June 2023, sales reached 913727.75 SAR.

In conclusion, it’s important to note that each store has its own unique details, and the steps of work vary from one project to another. However, our main goal at MAKASEB is to achieve the objective you aspire to, whether it’s increasing the sales of your e-commerce store or boosting the number of visits to your website.