167% Increase in Sales for a Specialized Jewelry Store Using SEO Techniques

Thanks to SEO improvements, we achieved a remarkable success in increasing profits by 167% for a store specializing in selling contemporary gold-plated jewelry in Saudi Arabia. We will explain below the steps we took to improve SEO, which led to a 247.4% increase in clicks and a 167% increase in profits.

Store Description:

The store specializes in selling high-quality contemporary gold-plated and 925 silver jewelry. It sells its products in Saudi Arabia and offers a wide range of distinctive jewelry.

Store Problems:

Initially, the store needed many additions and modifications both in the website interface and usability, as well as a number of technical issues. Among the most prominent challenges and problems that were addressed are:

• The absence of important main sections in the top menu of the store.
• The lack of banners or main products properly divided, which could allow visitors to easily browse different sections.
• The presence of many pages with weak content, especially product pages.
• Many product pages had repetition in the short description.
• The absence of targeting and adding any alternative texts for the product images.
• The lack of any educational and informational articles on the store due to the absence of a dedicated blog.
• Initially, there was a decline in website performance due to the deletion of several product pages, which affected the click rate and the number of impressions.

Content Problems:

Many product pages were either devoid of content or had content duplicated from other websites.

The unique keywords specific to the store, which appear in Google searches, were unrelated to its field.

The pages were completely devoid of meta descriptions.

Challenges:

• A severe decrease in the number of visits and a decline in sales.
• Strong competition with many other stores.
• The website did not appear with its specific keywords on the first page.

Working Plan:

In the plan, focus was placed on three important aspects to increase visibility and obtain more clicks to achieve the main goal of increasing sales. The focus was on:

1. Improving the main interface of the store.
2. Editing and adding content to product pages.
3. Creating educational and informative content for users about accessories and the most important types and brands.

Keywords:

1. We focused on the store’s product keywords to target them in content and to achieve better visibility in search engines.
2. We targeted new, long-tail or medium-tail keywords in the store’s blog articles to enhance search engine visibility.
3. We completely focused on targeting products in articles related to them or the brands available in the store to improve linking and easy access to the desired product.

Content:

1. We targeted the most prominent products in the store, especially gold-plated stainless steel, to improve the visibility of these products on Google search.
2. We worked on optimizing and improving the main sections and pages on the website by adding attractive titles and short descriptions, and targeting these sections in product content and articles.
3. We focused on regularly adding content in articles to provide the reader with the necessary information about the best accessories and how to maintain and carefully choose them.
4. We focused on editing the content of some products by adding attractive titles and replacing the repetitive short description with a unique description for each product in the store.

Links:

1. We focused on adding internal links to similar products to link them through product page content.
2. We targeted internal links for sections and articles with the addition of a Call To Action (CTA) for products related to article content in blog posts to facilitate browsing for visitors.

Results on the website before and after working on it, achieved within 6 months:

• Increase in click rate from 4.26K to 14.8K, an increase equivalent to 247.4%.
• Increase in visibility from 563K to 1.08M, an increase equivalent to 91.8%.
• Increase in CTR to 1.4%, an increase equivalent to 75%.
• Increase in the average website ranking in search engines to 7.1, an increase equivalent to 14.08%.

Organic Sales Results for the website Before and After Working on It, Achieved within 6 Months:

Sales increased from 2,172 thousands SAR to 5,790 thousands SAR over 6 months of working on the website, which represents an increase of 167%.

In conclusion, we can say that each store has its own characteristics that distinguish it, and work strategies vary from one project to another. However, our main goal at MAKASEB is to achieve the goals that clients strive for, whether it be increasing sales or improving website visits.